A service-based business differs markedly from a product-based business. Without a commodity and inventory, you must sell ideas, intangibles, and promises. This takes a different strategic approach and practices that many service-based business owners never quite understand. The following are five marketing practices you should implement for your service-based business.
You must know what differentiates your service-based business from the competition. If you don’t see it, you must work at finding and naming it. A small service-based business cannot afford to be similar to or better than. It must be different, clearly so, and measurably distinct. And, the difference cannot be something as vague as quality and customer service.
It could be price, delivery assurances, turnaround time or other benefits unique to the way you do things more than what you do. In addition, whatever you decide on, you must reduce it to a few clear words, your central...
2019 is here. As the New Year begins, resolutions are being made. That includes resolutions for your small business.
But, what if you don’t believe in making resolutions? And even if you do, for some of us, they simply don’t work.
That’s fine. How about we just focus on getting it done this year? If you’ve been thinking about doing some public relations and media exposure for your small business, there are some easy ways to get the ball rolling.
Here are five ways you can make it happen for your small business when it comes to PR: